品牌故事
品牌故事
现代传播集团（Modern Media Group）创立于1993年。公司自创建开始已定位为全国性的传播品牌，树立了做中国出版界最响的品牌这一远大目标。现代传播首本出版杂志为《现代画报》、后改名为《新现代画报》。该杂志出版便一炮而红，成为当时与上海的《世界时装之苑》杂志、北京的《时尚》杂志三足鼎立的全国高档时尚杂志。集团曾经先后出版过：《艺术界》、《动画世界》、《都市影视》、《奥迪》杂志、《Pearl 成功女性生活指南丛书》。

现代传播以出版国际化、时尚、高品位的平面媒体为宗旨，经过15年的努力，已经奠定了在中国高品位杂志界的领导地位。基于传播精英文化、独一无二、本土原创及国际视野的出版定位，集团旗下《周末画报》、《新视线》、《号外》、《生活》、《东方企业家》到新推出的《时尚周末》、《汽车生活》、《健康时尚》，都成为了业界公认的高品质传播平台。现代传播是中国No.1本土原创国际化出版集团，拥有强大的创作资源及灵活卓越的传播平台。

在以态度、信念和创意来追求卓越的企业文化影响下，集团的“创新”烙印无处不在，1998年，集团精心打造的《周末画报》成功改版，以杂志式报纸的创新形式，迅速成为新世纪中国精英读品。2003年，香港拥有27年历史的顶级时尚文化杂志《号外》加盟，在重新包装和改版后，《号外》焕发新的生命力，跨越了香港的文化界线，成为一本国际文化刊物。逐渐形成强大的复合平面媒体平台, 渗透至各类精英人群。

现代集团在出版界的优秀口碑，吸引了无数的出版传播人才。丰厚的人才储备促进了集团的发展步伐，相继推出了打造中国创意生活类媒体第一品牌的《新视线》、当今中国以至世界唯一一本关注心灵、提倡“心生活”的《生活》、寻求商业变革力量的高端商业杂志《东方企业家》、满载梦想、知识和趣味的精英汽车读物《汽车生活》以及中国第一本宣扬LOHAS生活方式的女性健康杂志《LOHAS健康时尚》。现代集团跨时尚界、文化界和商业界的传播平台日趋完善。

现代传播是美国著名的杂志协会MPA会员，获得了业界和国际和国内各大品牌的极大认可。近年来，《周末画报》获得新闻出版总署颁发的“城市生活服务类周报十强”、 “十大创新周报”等殊荣，在欧莱雅风尚媒体大奖的评选活动当中，《周末画报》荣获“风尚生活时尚报纸专家奖” ；与此同时，《新视线》、《生活》、《号外》等杂志也赢得亚洲出版人协会颁发的“亚洲最佳杂志设计大奖，以及“亚洲最佳杂志封面大奖”……无数的奖项阐释着现代传播集团的雄厚实力。

现代传播有超过600名来自国内外经验丰富的员工组成的优秀团队，以及拥有覆盖全国超过25000个销售点发行网络。现代传播透过策略股东《成都商报》及《天津日报》加强二线城市资源，透过引入世界最大型媒体集团之一作为战略股东，进一步加强海外资源整合，现代传播无论从所出版的杂志的素质和影响力，或从发行量与广告量，以及在近四年业绩增长超过10倍的事实来看，足以证明我们已经登上了成功品牌之列,这是我们非常值得骄傲和引以为豪的品牌形象。

BRAND STORY
·Modern Media Group has set its positioning as being the national media brand name since its establishment in 1993, with publishing high quality and stylish magazines as its ultimate aim.
·The first publication was named Modern Magazine, and was later renamed as New Modern Magazine, which has become so reputable since launched and has been ranked as top three with Elle of Shanghai and Cosmopolitan of Beijing under the high quality magazine category in China.
·The Group has respectively launched Audi in 1997, revamped Modern Weekly in 1998, The Outlook Magazine in April, 2002.
·In September 2003, the group bought City Magazine , a top class lifestyle magazine in Hong Kong with a publication history of over 27 years. With the joint of City Magazine, the Group’s resources and its competitiveness in the magazine market of China are further strengthened, moreover, its position as “the only one” is hence well founded.
·The Group’s leading position in the top quality magazine market of China, after 12 years of great effort, has now been firmly established. Modern Media Group definitely is among one of the most successful brands in the market no matter in terms of the quality and level of influence of its publications, or in terms of the circulation and quantities of advertisements, also of our 10-times business growth during the past four years. Our brand image is really what we are all proud of.

公司承诺
国际化、时尚化、高品位是我们的宗旨
传播真理、传播潮流、传播品位是我们的目标

Our Commitment
·Top-Class and Top-Quality Media Services are Always Our Ultimate Aim.
·Delivering the Truth, the Trend and the Taste are Always Our Objectives.

团队服务目标 Service Goal Of Our Super Team
·From Good to Great to Perfect

公司架构
现代传播集团现共有十五间主要办事处，员工超过600人，而每间主要办事处均具有完整的团队为各地区客户提供优质服务，于其他二线城市开设更多办事处以配合业务的扩充和发展，及进一步推广旗下的刊物。集团更将加强资源上的投资以不断提升刊物的质素。

Our Structure
Modern Media Group presently has a total of 15 major offices with over 600 staff and a full team in each key office, and will continue to set up more local offices in other secondary cities to cope with its business expansion as well as to further promote its publications. The group is also determined to increase its investment on resources to further improve the publication quality.

360度服务
我们对品牌服务是根据360度品牌管家理念
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我们是一家传播公司，协助客户建立品牌
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我们是一家本土公司，以国际标准及时尚化服务为基础

360゜Brand Diffusion Services
We provide brand management services based on the principle of 360゜ stewardship
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We are a total communications solution company that assists clients in brand building
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We are a local company but manage along with international standards and in the trendiest manner

选择现代传播服务的理由
我们提供业界内惟一的360度品牌传播服务
我们有经验丰富的团队为你们服务
我们有帮助客户建立品牌的决心，并策划和提供不同的增值服务
我们有激情，也希望成为你们长远的合作伙伴

Why Choosing Our Service?
·We are the only one in the industry that provide a 360° brand communications solution;
·We have a full team of well-experienced professionals to serve you;
·We are determined to help our clients in brand building and will think comprehensively in creating different types of high value-added services;
·We have passion and always treat you as our long term partners.